
Intro
Could you start by telling us a little about how you got into design? What inspired you to pursue this career?
Hello, I am Sumera Khan, Logo Strategist and a Visual Identity Designer with more than 20+ years of experience. My background includes designing of logo, stationery, brochure, flyer, banner, event/marketing collateral, web design, social media material, and other graphic design work.
Actually, I never planned to pursue a career in design. It just sort of happened. I was good at drawing for my academic work and would often help my classmates complete their assignments. As I grew older, with responsibilities to manage, I decided to apply for a diploma in graphic design to refine my skills and opt for a career that would provide a stable foundation. I was offered a job in the field when I was halfway through my digital training, and it took off from there.
You’ve done amazing work with logos and brand identities. What excites you most about these types of projects?


What’s your design process like when starting with a new client? Any tips for balancing creativity with client expectations?
Be nice and polite to clients. Read and re-read the brief, and ask if anything’s unclear or missing (like preferences for layout, fonts, colours, etc.). Communication is key, but this often gets overlooked when working on time-stretched projects. Look for keywords in the brief, check any sample files or links for style ideas, and explore similar industries to get a sense of what could work.
What’s been one of your favorite design projects to date, and why?
One of my favourite design projects is the logo I created in 2011 for Taylor Love, a cancer survivor. It is my all-time favourite as it gave me the opportunity to use design in support of something valuable.
Oxford Brain Diagnostics is another favourite, the company is dedicated to improving dementia diagnosis, helping patients and their families through early detection.
And my current favourite is a logo that I designed for Task Bands. These are wristbands that will be embossed for individuals with vision impairments.
I think my favourite depends on the message behind the project. I have designed many for different causes that focus on helping people, such as coaching and therapy projects.


Creative block can happen to the best of us. How do you overcome it?
Print design is another key skill of yours. What makes a print design stand out in your opinion?
How do you keep up with the latest design trends and tools?






With your experience across different design mediums, how do you balance creativity with technical precision?



For someone just starting in logo or identity design, what advice would you give?
Where do you think the future of graphic design is headed? Any upcoming trends or shifts you’re excited about?
Lastly, what’s your experience been like as part of the Readymade Work community?
