Stop Losing Customers! Utilize Animated Explainer Videos to Maintain Their Interest

Grabbing the attention of customers has become very crucial as the digital content is changing at a quick speed. Brands require effective marketing strategies to stand out in the world of competition and shorter attention spans of customers. It has never been so hard to keep them hooked. Your brand may be losing many of your clients if it lacks this valuable weapon on your website, i.e. animated explainer videos. In a few seconds of time, they deliver your brand message in a short and quick way.

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peshkovagalina from freepik

Why Do Explainer Videos with Animation Work So Well?

1. They make complicated information simpler

Customers usually feel hesitant to engage with brands due to ambiguity in their message deliverance. Thanks to animated explainer videos, which simplify the complex ideas in an eye-catching style. They break down the complex and knotty concepts into simple, visually soothing content that becomes smooth to understand by all and sundry. Whether you’re explaining a new product,service, or idea, Animation has got you covered.

From freepik

2. They Clutch & Retain Attention

Text-heavy designs can scare away your potential customers, making them lose interest quickly. Most people prefer engaging & appealing visuals over lengthy text, as videos deliver information faster and more effectively. A well-executed animated video, on the other hand, captivates viewers instantly, making them observe your brand wisely. Bright colors, fluid movements, and interesting storytelling create an immersive experience that keeps your audience easily hooked.

officera2 from freepik

3. Boost Conversion Rates

According to a research study conducted by EyeView, Animated explainer videos can increase conversions by upto 80% to your website’s landing page. Also incorporating the word ‘video’ in the email subject lines boosts the open rates by 19% and click-through rates (CTR) by 65%.

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UveElena from freepik

Isn’t it impressive? Yeah it surely is. A compelling video helps your consumers to understand the values you are providing through product / service , making them more likely to make a move—whether its signing up, purchasing it, or contacting your business.

4. Enhances Brand Recall

It’s a common fact that people remember up to 95% of a brand’s unique benefits when they watch it in a video as compared to only 10% through text. Therefore, animated explainer videos can be an excellent tool for long-term brand retention by an effective combination of motion and prismatic visuals.

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bakhtiar-1 from freepik

5. Perfect for Social Media Marketing

Nowadays it is all about social media, and in this era only engaging content works splendidly on platforms like Instagram, YouTube, and TikTok. These media platforms emphasize video content, making it easier to gauge the attention of your audience. Animated videos always perform exceptionally better than static posts and are highly shareable. They not only generate more likes, shares, and comments but also increase your brand’s visibility among Instagram, TikTok, and YouTube users, making it ideal for promoting your brand through short and captivating animations.

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From freepik

How to Create an Impactful Animated Explainer Video

1. Focus on a Strong Script

A strong script can serve as a foundation, ensuring clarity and engagement in your videos. While addressing the customer’s pain point and providing the solution, you can grab audience’s attention within no time. It’s essential to maintain a balance between informative content and entertainment delivery to keep the viewers involved. Besides that, including illustrations that compliment your script can further enhance the understanding and retention of your main points.

Here are some examples of outstanding brand videos, where they have showcased their exceptional services in the most engaging and impactful way

yudiarnanda from freepik

stock_vectorsale from freepik

2. Keep Animations Smooth & Engaging

If you have the desire to keep your brand’s audience absorbed till the end, then all you need is professionally designed animations consisting of fluid transitions and attractive visuals, which can help to create a memorable experience in their subconscious minds. By making an investment on top-notch animations, your message can be easily communicated in a way that is easier to understand and aesthetically pleasing. As audience connects more deeply with the message, they are more likely to become loyal advocates for your brand.

3. Add a Call-to-Action (CTA)

Navigate the audience to their next steps. Whether it’s accessing your website, signing up for a free trial, or buying the product, a strong CTA guarantees conversions. Make sure they are not falling behind the advantages your product is providing, by highlighting the limited-time offer and encouraging them to take action. They will be joining a group of satisfied customers who have already improved their experience by moving forward.

andranik.h90 from freepik

4. Work with Experts for the Best Results

Creating top-grade animations requires skill and experience. Our team of professional animators at Readymade Work are skillful to produce unique, brand-centric animated videos at competitive prices. These industry experts fully understand the power of visuals combined with storytelling, giving your brand more connectivity with the audience.

And the best part? you don’t have to go anywhere or worry about the process. Just simply, share your idea, sit back and relax. They will craft a fantastic animation that reaches you effortlessly,right from the comfort of your home!

pikisuperstar from freepik

Unlock Your Brand’s Potential

Animated explainer videos bring your brand alive, making complex ideas easy and leaving a profound effect on consumers. Instead of losing potential customers, hold the power of animation to engage, inform, and turn them into loyal supporters. Start exploring praise-worthy animation services today and give your brand the visual landscape it deserves!

Looking for professional animation services? Visit www.readymadework.com and get started today!